Interview : Audionerve, sound designer from Hamburg
There are not a lot of articles about sound design on the websites I'm following, even if it plays a great part into motion design videos. Not really music, but not only sound effects, sound design allows to convey an identity, an emotion, a universe that completes the pictures. Let's have a deeper look into this field with a little interview of Jochen Mader, a german sound designer working in Hamburg through the identity Audionerve
Audionerve mostly works for motion design videos, for commercials or artistic projects, like by example the sound identity of a company or the sound track of an advertising video. PLaying with rythms, sound textures and pitches, the sounds perfectly fits to the pictures and characterize them. By the way, Audionerve worked with Murat Pak, a very talented motion designer I wrote an article about some times ago (read it here).
I wanted through this little interview to define the sound design work, and to learn more in details the creative process of it. Jochen gave great answers, so here are the result of our exchange :
Can you tell me a bit about your experience, how did you come to sound design ?
I got my first experience in music production with my first PC - started sampling my fathers Phil Collins records and re-arranged those samples to simple beat loops. Some years later I started my first internship as an assistant engineer in a small studio when I was around 15 and soon was given free rain to manage productions on my own. Besides I was always interested in graphic design & cgi but I never reached a level where I would say I was "really good" at it, haha...
But it brought me a lot of contacts & friends who started using my music for their work. And some years later, I find myself right here, building my own studio and doing sound design for a living.
Is there for you a difference between sound design and music ? By the way, do you consider yourself as a musician ?
Oh yeah, there is a big difference to it. Sound Design always focuses on a product or picture, there has to be a lot more concept to it. Also, there are a lot more people involved - you have an agency, creative director, a client - they all have their vision and you have to allow them to express inside the process of sound design. It's not that you just compose and write and record and then present it, like a band or a musician would do - you have to learn to take a back seat.
I wouldn't call myself a musician and never did. I play piano, drums and guitar, but none of them to a level that would graduate me as a musician. There are people who do that a hell lot better.
You work a lot for motion design sequences, so what is your work process ? The pictures come first, or you make the sound before ? Or maybe you work with the motion designer in the same time ?
Depends. I had to experience that music is often one of the last things thought of when producing a commercial or film. So, as a sound designer, you often find yourself trying to compose a piece that fits an edit that's not cut to a tempo or temp track (a temp track is a temporary sound track used by the filmmakers when they don't have the final sound track when editing). Also, if there is a temp track, people get used to it and want you to compose something similar - that's when it get's hard to put your "brand sound" on the piece.
I really love to work with the whole team at the same time. I like having direct contact with the editor, creative director, all involved. For me, that's the way where the whole team can react on everything and every member and you really feel the creative process.
And the last question : what are your inspirations ?
Ideally, the piece I'm working on is enough inspiration for me. I had the luck of working with a lot of great clients, directors, filmmakers and cg artists and never had to look out for "external" inspiration. But, away from that, I'm getting a lot of inspiration to be creative from science for example - I'm a big fan of quantum physics and astronomy - although I don't understand everything I'm reading, haha...
I hope this short interview will be useful to readers who didn't know what's sound design. I suggest you to visit the following links, and I have to thank Audionerve for these details about his work.