Tres Hombres is a very special rum brand. Created by three european friends (they met each others on the sea), this rum, produced in the caribean, is the very first rum of the 21^st century to be conveyed in Europe by an environment-friendly way.To achieve this goal, the three friends built a sailing boat, allowing them to cross the Atlantic ocean in two months, in order to deliver the product in Europe. The whole production tries to be as much ecological as possible, by labelling the bottles manually by example.
The branding has been created by dutch art director Kim Stassar. Even if it's not very original, it fits well to the simple but adventurous concept, like an invitation to the travel and the sea... The ship theme, which is pretty common in rum identities, gets here another dimension when we thought that the spirit has been delivered by this very special sailboat.