Browsing some projects on Behance I discovered this great work mixing up football and calligraphy. STC, a saudi media company, wanted to make a campain to promote its international football activity, but without losing its arabic and saudi culture. They choose to mix into the picture two themes : football and calligraphy, to recall the local culture. In order to create these pictures they ask french freelancer calligrapher Julien Breton, also known as Kaalam, to design the calligraphy.